Texas Drunk Driving Campaign Targets Young Hispanic Men

Driving while intoxicated or DWI is not just problematic, it is a real problem for many states, including Texas. According to the Texas Department of Transportation, (TxDOT) approximately every 20 minutes a person is injured or killed in an alcohol-related motor vehicle accident in Texas. It is estimated that 1 in 3 Texas traffic-related fatalities is caused by drinking and driving.

One group that has made up a significant number of DWIs in recent years is Latinos or Hispanics. According to recent census data, Hispanics make up approximately 38 percent of the state’s population. In 2009, Hispanics represented more than 30 percent of all DWI driver fatalities in the state. As such, the TxDOT sponsors a state-wide campaign each year that focuses on raising awareness in the Hispanic community of the dangers of drinking and driving.

This year the TxDOT’s campaign’s target audience will be young Hispanic males. It is estimated that close to 50 percent of DWI accidents that occurred in Texas back in 2014 involving men between the ages of 17 and 34 were Hispanic males. These crashes were the cause of more than 600 serious injuries and approximately 275 deaths.

A 2010 report completed by the National Highway Traffic Safety Administration (NHTSA) entitled “Special Report on Race/Ethnicity and Impaired Driving,” found that Hispanics as a group are less likely to believe that DWI is a safety problem. The report also discovered that Hispanics, among other groups, are less likely to believe that a person who has been drinking will actually be caught driving while intoxicated.

The goal of this year’s campaign is to increase awareness and save families the heartbreaking loss that is all too common with DWI. The slogan for the campaign will be “Drink. Drive. Got to Jail. De Veras.” The phrase “de veras” in English means “for real” and is commonly used by Hispanics when responding to an expression of disbelief. The seven week campaign will run through May 23, 2015. As part of the campaign, an interactive truck will be at different events that draw large crowds of young Hispanics, such as music festivals and car shows. The Texas Association of Mexican American Chambers of Commerce and the Association of Hispanic Municipal Officials will be a part of the TxDOT’s campaign efforts as well.

The campaign will try to send the message to young Hispanic males not to drive if they have been drinking. Rather, they need to have a sober ride home or stay put. Emphasis will be put on having young people designate a sober driver before anyone starts drinking, rather than electing a “most” sober driver at the end of night. The campaign will also encourage young Hispanic men to take the keys away from anyone who is about to drive who has been drinking.

Being charged with driving while intoxicated or DWI is can negatively impact your life, so it is important take the charge seriously. Your first step once arrested should be to contact an experienced Dallas County DWI Defense Attorney. Only a highly skilled Texas Drunk Driving Campaign Targets Young Hispanic Men Dallas County DWI Defense Attorney can properly investigate the charges against you and challenge any mistakes made by the arresting officer. For more than 30 years, Attorney Jack Pettit has provided aggressive representation for clients in Dallas and throughout Dallas County. As a former prosecutor, Jack Pettit will explain your rights and make sure that all possible defenses are explored. Call the Law Office of Jack Pettit today at (214) 521-4567 to schedule a free confidential consultation. Our office provides services to clients in both English and Spanish. Major credit cards are accepted as well.


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